B2B Marketing, Reporting

10 Lead Generation Metrics for Your "Smarketing" Team

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

The PPC Show, This Week in Ad Tech

Facebook Updates Ad Metrics to Provide a More Holistic View

This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

The PPC Show, Google Ads

How to Navigate the Change from Google AdWords to Google Ads

Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

The PPC Show, This Week in Ad Tech

Instagram Is Building a Standalone App for Shopping

This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an attribution pixel. Tune in to hear ...

PPC Events, Reporting

5 Event Marketing Strategies to Boost Lead Generation and ROI

B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...

The PPC Show

You Can Now Apply to Be Verified on Instagram

This week on the PPC Show: You can now apply to be verified on Instagram, Facebook lets publishers test organic posts, and Snapchat can now track your emotions. Tune in to ...

Reporting

3 Reasons to Ditch Excel Reporting for Good

Among 6,000 (and growing!) marketing technology tools on the market today, one remains consistent across industries and businesses worldwide. Whether you’re an accountant or ...

Save Hours on Creative Reporting with the New Ad Creative Widget

For lead gen marketers and account managers, reporting on ad visuals is a part of everyday life. To understand what's converting, executives and clients want to know not only  ...

The PPC Show

Facebook Cuts 5,000 Targeting Options

Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and ...